![]() ![]() And if it provides audiences with an immersive experience, it will deepen their engagement and build emotional connections. Your thought leadership is far more likely to have an impact if it has a strong narrative. According to this infographic from HubSpot, 80% of people remember things they see or experience, compared to 20% of what they read and just 10% of what they hear. Research shows that visual storytelling helps brands to stand out in their audiences’ minds. > Learn more about our approach to data visualisation Data filters for sector and company size breakdowns provide even greater customisation and combines with easy navigation.Audiences can create customised views, comparing global data to country-specific responses, or country to country.A data-led reporting tool, updated annually, that gives users country and global highlights.Tracks changes in the data over time to show spikes and decreases as well as the overall trajectory.Enables easy comparison across data sets.A complex but powerful data tool, designed to be visually simple and intuitive. ![]() This timely use of data visualisation to track the course of the pandemic over time, across countries and city hot-spots combines detailed data with creativity to create the kind of content audiences really want to engage with. This newsroom innovation has been one of the most reliable sources of data and information throughout the pandemic and possibly the most popular pieces of content the FT has ever produced. Here are two examples of great data visualisation: Not only does it help you to get across your key messages more concisely, it also engages audiences more effectively and encourages them to explore your content more deeply. You bring it to life with data visualisation, which is now a vital component of most B2B content campaigns. So how do you incorporate data in your content in an interesting way? But most audiences do not have time (or the inclination) to wade through tables of data or paragraph after paragraph of percentages. Three-quarters of people in research carried out by the Content Marketing Institute said that content with data is more trustworthy than content without data, and roughly the same proportion said that content with data is more persuasive. We know that data gives thought leadership a boost. So what exactly do we mean by visual storytelling, and which brands are using the best tools to get it right? Again, this is a where visual storytelling tools can come into their own. They want to access information quickly, conveniently and in a far more personalised way. Today’s audiences – that’s your clients and potential buyers – are starved for time, and their expectations are higher than ever. Video, imagery, illustrations and infographics can help your content to tell a compelling story that connects with audiences – intellectually and emotionally. ![]() This is where visual storytelling tools come in. The best thought leadership communicates complex ideas simply, and its creativity wins hearts as well as minds. And by spreading knowledge and advice, they help us to learn and make better decisions. They help us to connect with one another and understand our place in the world. ![]()
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